Ten Plus Wellness

WEBSITE COPYWRITING, CONTENT STRATEGY, TAGLINE CREATION

TEN PLUS WAS FOUNDED IN 2023 BY HEALTH ENTHUSIASTS WHO BELIEVE IN HELPING PEOPLE ACHIEVE GREATER WELLBEING AMONG THE HUSTLE AND BUSTLE OF CITY LIFE. THEY ARE THE ONLY AUTHORISED H2 POD OPERATOR IN HONG KONG, OFFERING HYPERBARIC OXYGEN THERAPY TO HELP EPOPLE ON THEIR JOURNEY TO GREATER WELLNESS.

I was approached by the agency Byron McKenzie to write the website copy and social media content in preparation for their launch in November 2023.

I was also involved in Key Visual Ideation, where I collaborated with a graphic designer to explore creative approahces to the brand's visual identity.

Ten Plus Wellness' Ideal Clients

Ten Plus Wellness' clients are healthy middle agers looking to improve their longevity and overall wellness, sporty professionals who want to experience greater recovery and beauty buffs who want to find the best beauty treatments to add to their routine.

These target audiences have probably never heard of Hydrogen Oxygen Therapy as it is more established overseas. We want them to believe that for only 30-70 minutes a week, they can achieve optimum health and look after their body. We want them to feel like they need to go to mild hyperbaric oxygen therapy to recharge.

Recharge your health

THE SINGLE-MINDED PROPOSITION

KEY VISUALS & TAGLINES

Based on the brief, I created the following taglines to target each ideal client segment.

WEBSITE TONE OF VOICE

Intelligent / Elegant / Caring

Our tone of voice needed to reflect our scientific background, while also appealing to our audiences sensibilities.

Mild hyperbaric oxygen therapy is a highly scientific and unfamiliar concept in Hong Kong. The challenge when writing the website copy was to convey its legitimacy and scientific evidence, while still keeping it personal and human, verging on the tone of a spa, lifestyle beauty treatment.

SEE WEBSITE

SOCIAL MEDIA CONTENT STRATEGY

Content Pillars & Objectives

Announcements

Holidays and celebrations/

Key local trends/events

Brand Building

Knowledge Sharing

Lifestyle and inspiration

Simple posts about the newest offerings, how you can sign up, when new slots are available

There’s no better time than now to take charge of your own health. Our showroom bookings open today — click the link in bio to sign up!

Now that we’re heading into cooler weather in Hong Kong, flu season is upon us. Keep your immune system strong with hydrogen oxygen therapy. Book now.

A great way for us to stay topical is by piggybacking off any celebrations or events that are occurring in HK.

What’s in a pod? Come along behind the scenes to see the H2 Pod in action.

Reels and images of the process, case studies of the people, procedures etc.

Always tired?

This could be because of the lack of oxygen in your cells. During strenuous activity or even high-stress situations, your cells need more oxygen. Visit Ten Plus today.

Key terms, FAQs, health benefits, the science behind it, fun facts, debunking myths.

Wellness lifestyle pairings, mental health, daily reminders, empowering content, case studies, softer content.

Your health is your greatest asset, so take good care of it. Have a great Monday.

Content Pillar

Goal

Description

Copy example

Communicate the latest news and promotions from Ten Plus.

Ride on relevant upcoming celebrations and key events, or local trends.

Provide information about Ten Plus in a clear and enticing way.

Create shareable content that raises awareness while also educates on the new therapy. Build brand trust and awareness through sharing of expert insights.

Convey the self-care and lifestyle benefits of this therapy with more generic soft content.

Social Media Calendar

November 2023

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

31 Oct

30 Oct

5 Nov

1 Nov

3 Nov

2 Nov

4 Nov

Tuesday

Brand Building

Key Events

What's Ten Plus? Focus on brand story, next generation wellness

KV release: Beauty Buffs

KV release: Sporty professionals

Announcement

Knowledge Sharing

3-Day Countdown: Behind the Scenes

Lifestyle & Inspo

Your health is your greatest asset, take good care of it.

Good morning: sun, Vitamin D, yoga (Persona: Beauty Buffs)

What is mHBOT? Part 1

Health Benefits: Target conditions like anti-aging, pain, and skin health

FAQ: Why do I need more air when I already breath air?

KV release: Middle Agers

Salon opens: how to sign up

Salon walkthrough: Introducing the Ten Plus experience

1-Day Countdown

What's in a pod? Using images from opening week

Clockenflap: Festival Recovery, get your health back after a long weekend

Are you really sleeping well? Fight fatigue (working professionals)

Myth busting: is it scary?

SOCIAL MEDIA COPYWRITING

Scientific, but digestable content

Visit the instagram: https://www.instagram.com/10pluswell/

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