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K11 Musea
PRODUCT COPYWRITING
K11 MUSEA IS A NEW RETAIL EXPERIENCE THAT BLENDS ART WITH SHOPPING. THE COMPANY PRIDES ITSELF ON A HIGH-END, TRENDY YET TASTEFUL BRAND IMAGE THAT ENRICHES A CUSTOMER'S LIFE THROUGH CREATIVITY, CULTURE AND INNOVATION.
In 2019, Wunderman Thompson was enlisted to design the product giveaway for their Klub K11 members. To be given as a Christmas gift, the copy and idea needed to be not overtly 'Christmassy', but simultaneously convey the warmth of gathering during the season. The card's copy reflected this delicate nature.
K11 MUSEA'S BRAND VOICE
Luxurious / Delicate
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