Nikon Asia
SOCIAL MEDIA COPYWRITING
I was the main copywriter for the Nikon Asia account under Wunderman Thompson Hong Kong, writing daily social feeds, long-form lifestyle articles and worldwide product launch pages from 2019-2021.
NIKON IS A RENOWNED BRAND IN THE WORLD OF PHOTOGRAPHY AND IMAGING. IT HAS CONSISTENTLY BEEN AT THE FOREFRONT OF INNOVATION, DELIVERING HIGH-QUALITY CAMERA EQUIPMENT AND OPTICS THAT HAVE BECOME SYNONYMOUS WITH EXCELLENCE.
When it came to writing for Nikon, the main challenge was translating its highly-technical, professional terminology into easy-to-digest content for audiences ranging from professional wildlife photographers, to casual instagram users. How can we marry the two while simultaneously conveying each camera's specifications and USP?
SOCIAL MEDIA TONE OF VOICE
Engaging / Atmospheric / Straightforward
Social Media
Navigate through some of my social media copy using the arrows.
Worldwide Releases
LONG-FORM ARTICLE COPYWRITING
This page has been archived here: link.
AF-S NIKKOR 120-300MM F/2.8E FL ED SR VR is a fast, telephoto zoom lens with superior image quality for expanded shooting opportunities.
LONG-FORM ARTICLE COPYWRITING
This page has been archived here: link.
The "Learn & Explore" content on Nikon Asia's website enabled them to tap into a lifestyle, hobbyist audience segment. At the same time, writing about commonly asked questions and photography tips allowed it to rank highly on search engines.
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This article in particular is about how to take photography in the rain.
Learn & Explore article
